I’m lucky. I was a horrible student. But fell into this copywriting thing and it clicked. I had found something I loved to do.
What I love most about creating ideas is that it never feels the same. Every job brings something new to figure out and bring to life. The big “What if?”
It can be as dry as procurement or as fun as dog food. But the discipline is the same. Get to work. Dig in. Find the human truth. Craft it with care. And use every possible means to amplify the idea.
It’s not rocket science. Or as one of my favorite cohorts once said, “We make ads. We don’t operate on babies.”
Let me know how I can help you. And thanks for visiting.
