Joe Alexander
 
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I’m grateful.

I found this copywriting thing and it clicked. I had discovered something I loved to do.

Every job brings something new to figure out and bring to life. The big “What if?”

It can be as dry as procurement or as fun as dog food. But the discipline is the same. Get to work. Dig in. Find the human truth. Craft it with care. And use every possible means to amplify the idea.

Let me know how I can help you. Cheers.

 
 
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Results

GEICO
Rose to #2 car insurance brand.

Donate Life
Increased donor base by 600%.

Oreo
Global sales rose by 12%.

Walmart
Sales increased for the first time in 2 years.

JFK
Over 1.4 million flew to the moon.

UPS
Brand likability jumped 40%.

PING
The number 1 driver in golf.

Chevy
Second most popular car brand.

Honors

Over 200 finalists in The One Show, Career

21 D&AD pencils, including 6 yellow, Career

60 Cannes Lions, including Film Grand Prix, Career

Adweek Agency of the Year,  2008

FWA Site of the Year,  2009

Emmy for Clouds over Cuba, 2013

Ad Age Top 50 Creative People,  2015

Adweek Campaign of the Year,  2015

One Club Agency of the Year,  2016

Shoot Agency of the Year,  2016

Creativity Innovators List,  2014 - 2017

Grand Clio Film, Donate Life,  2017

Creative Floor Gold, Jason PSA, 2021

Bio

1983 - 1984
Copywriter
Dayton’s, Minneapolis

1985
Copywriter
Campbell-Mithun, Minneapolis

1986 - 1989
Copywriter
Clarity Cloverdale, Minneapolis

1989 - 1991
Creative Director
Chiat/Day, Toronto

1992 - 2017
Copywriter / CD / ECD / CCO
The Martin Agency, Richmond

2018 - Present
CD / Copywriter
Freelance