GEICO
Youtube pre-rolls are hated.
GEICO has made them loved with a series every year that disrupts the whole media buy, making them impossible to ignore. In fact, GEICO pre-rolls may be even more fun to watch then the cat video viewers come to see.
Role: CCO
INTERRUPT-A-PALOOZA
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"Skate"
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"Season"
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"Night"
CONDENSED
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"Grocery"
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"Raquetball"
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"Bagpipes"
FAST FORWARD
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"Fishing"
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"Going Up"
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"Forest"
UNSKIPPABLE
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"Family"
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"Elevator"
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"Hi-Five"