Joe Alexander


Summer, 2017.

Neo-Nazis descend on Charlottesville, Virginia, just 55 miles west of Richmond. An unthinkable tragedy takes place. Three days later, a small group at the agency wonders “what can we do?” Taking the Virginia Tourism tagline “Virginia is for lovers,” (Martin’s first big campaign from 1965) the team reimagines it for these turbulent times. And it resonates across the world.

Role: CCO


Art - and love - from around the world.