Chevrolet

How far can you go on a tank full of positivity?

“Find new roads” is the worldwide Chevrolet tagline. They approached us with a simple brief: can you help us bring emotional value to the line? And can you do it without TV? Our solution was to imagine how far drivers could go with a full tank of positivity. And we did it all using digital, social and a brain named Watson.

Role: CCO

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