PING

The first account I ever won at Martin.

From the very first campaign, we eschewed category trappings with humor on TV. And we created print ads that told the unique story of the first golf clubs that make a hard game easier. Added bonus: I also love to play - when I can.

Role: Copywriter

"Easy Big Fella"

"Whoa Champ"

" Straightness"

"Dryness"

"Accuracy"

SERIES #1

"Goes Farther"

"Golfers Bitten"

SERIES #2

"All Over the Planet"

"Nuclear Power Plant"

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